A satellite image of the Korean peninsula at night exemplifies the principles we look for in principles-based investing, namely good leadership and governance and the ability for human flourishing to occur.

Principles-Based Investing

An investment decision-making framework that combines time-tested principles, rigorous global research and an in-depth evaluation of risk dynamics.


    The future is uncertain. Provision against uncertainty is a reason to plan, save, and invest. As a result, we offer solutions for long-term investment planning.


    The markets and economies are not stable. Due to this instability, provisions and measures taken against uncertainty may fail. We believe one way to protect your investments against instability is to manage risk through diversification and an appropriate allocation of wealth. As result, our solutions provide diversification that seeks to avoid the pitfalls associated with concentration risks (cap-weighting).

Leadership & Governance

    The manner in which leaders govern (governments, corporations, etc.) significantly influences the productivity of the people they lead. Therefore, environments with greater civil and economic freedom tend to provide more fertile ground for investment due to increased human productivity. We believe that wealth is created where growth and inflation levels tilt toward favorable environments (fiscal, policies, indebtedness, civil freedoms, etc.).

Human Productivity

    Productivity is the combination of human creativity and natural resources. We believe wealth is created because of human productivity. Our solutions seek to allocate towards countries, companies, and sectors with higher productivity levels (lower taxes, favorable demographics, etc.) and environments more conducive to human flourishing.

Applied Wisdom

    The world is uncertain but not chaotic. Therefore, we believe reasonable decisions can reduce exposure to high-risk environments. Applying wisdom principles may not eliminate risk, but it can improve the chance of successful outcomes. We provide solutions that seek to implement a principles-based investment decision-making framework, focused on long-term risks rather than short-term volatility.


    Investors and markets are not always rational and eagerness for gain, or fear of loss, can drive investors into bubbles and crashes. Opportunities or risks can be identified when a disciplined valuation process is used to determine the inherent value of an investment. Our solutions seek to follow a disciplined valuation methodology to avoid ā€œchasing returns.ā€

To obtain a prospectus, download online or call 800-617-0004.

Investing involves risks, including loss of principal.

The Funds' investment advisor is Vident Advisory, LLC. The Funds' sub-adviser is Vident Investment Advisory (VIA). Vident Financial owns the indexes that underlie the Funds. The Vident Funds are distributed by ALPS Distributors, LLC. ALPS is not affiliated with Vident Financial, Vident Advisory or VIA.