Issuer Insights

Applying timeless principles to rules-based investment solutions.

We help center your investments around sound financial principles while limiting emotional and behavioral bias.




Principles–Based Investing

Principles–Based Investing is an investment decision–making framework that combines timeless wisdom, sound knowledge of economies and investments, rigorous global research, and an in-depth evaluation of risk dynamics. This framework is the underlying philosophy which guides decisions and the foundation of our investment process.


Principles At a Glance

  • Uncertainty
  • Instability
  • Leadership & Governance
  • Human Productivity
  • Applied Wisdom
  • Valuation



Explore Principles





To obtain a prospectus, download online or call 800-617-0004.

Investing involves risks, including loss of principal.

The Funds' investment advisor is Vident Advisory, LLC. The Funds' sub-adviser is Vident Investment Advisory (VIA). Vident Financial owns the indexes that underlie the Funds. The Vident Funds are distributed by ALPS Distributors, LLC. ALPS is not affiliated with Vident Financial, Vident Advisory or VIA.